SOCIAL MEDIA AND FIRM PERFORMANCE
Social media has become an important tool in today’s marketing and promotion mix which boast the financial performance of a firm
How Well Do You Know Facebook?
In February 2014, Mark Zuckerbeg, a 19 year old Sophomore of Harvard University, launched Facebook. Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.